Case study / Public sector · Web + SEO

A civic portal with
less friction.

A sample public-sector engagement shaped around service clarity, search visibility, accessible publishing, and a CMS model that multiple departments can safely maintain.

The goal was not just a better-looking website. The goal was to make public information easier to find, understand, and maintain.

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38%
Fewer decision paths
95+
Vitals target
12
Reusable evidence patterns
Challenge

The old digital experience treated every department like a separate destination. People had to understand the organization before they could find the service, answer, or next step they needed.

Search traffic was fragmented, service pages answered inconsistent questions, and publishing rules depended too much on individual knowledge.

Approach

We rebuilt the structure around user tasks, service categories, and answer-ready content patterns. The work combined web design, technical SEO, AEO-oriented page structure, and CMS governance.

Gallery assets are useful when there is an interface to show, but the core case-study structure is designed to work for SEO, AEO, advertising, content strategy, brand systems, and commerce too.

Evidence

Optional gallery assets can support the story when visual proof helps. If a project is SEO, AEO, or advertising-led, this band can become charts, SERP snapshots, campaign diagrams, or content-system excerpts instead.

Homepage task routing
Service detail template
ACF admin structure
Mobile service flow
Outcome

The final structure reduced navigation complexity, gave teams repeatable publishing patterns, and made priority services easier to understand from search, AI summaries, and on-site browsing.

In production, this same template can pull discipline, metrics, service relationships, optional media, testimonials, and next-step CTAs from structured WordPress fields.

Services used

Bespoke WordPress design, Technical SEO, and Answer Engine Optimization work together when public information needs to be found, understood, and maintained.

S/01 Bespoke WordPress design Custom templates, fields, admin rules, and flexible sections. S/02 Technical SEO Vitals, schema, sitemaps, and internal link topology. S/03 Answer Engine Optimization Structured content for AI search and answer surfaces. S/04 Brand systems Type, colour, tone, and motion with staying power.
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