Toronto · Halifax · Vancouver Est. 2017 — Hardcoded Since N 43.6532° / W 79.3832°

Hardcoded. Hand‑built. Honest. Websites.

— that ship at speed.

Boostway is a Canadian studio of architects, not installers. We build fully dynamic, database-up WordPress themes in Timber + ACF Pro — engineered for milliseconds, not megabytes.

96/100
Avg Lighthouse
218ms
Median TTFB
0kb
Page-builder cruft
Brief us in 60 seconds → Read the Manifesto
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§01 The Anti-Builder
Manifesto

We don't drag. We don't drop.
We write.

A The page-builder web

Elementor. Divi. "WP Bakery."

  • 01Drag-and-drop sludge+340kb js
  • 02Locked-in shortcodesvendor jail
  • 03Inline style soupno system
  • 04Plugin spaghettin+1 queries
  • 05Lighthouse: 41core-vitals fail

"Built fast, ships slow. Every visitor pays for the convenience of the developer."

B The Boostway way

Hand-coded. Hand-tuned. Hand‑over‑able.

  • 01Bespoke Twig templateslogic / view split
  • 02ACF-driven content modeleditor freedom
  • 03Tokenised CSS systemdesign at scale
  • 04Hand-tuned queriessingle-digit ms
  • 05Lighthouse: 96+shipped, not faked

"Custom blocks. Real templates. The CMS your editors actually deserve."

Translation A page builder is a layer of code that exists to make a developer's job easier on day one — and your editors', visitors', and SEO team's job harder every single day after that. 
{# single.twig — the entire post template #}
{% extends "layouts/base.twig" %}

{% block content %}
  <article class="post">
    <h1>{{ post.title }}</h1>
    {% for block in post.acf_blocks %}
      {% include "blocks/" ~ block.acf_fc_layout ~ ".twig" %}
    {% endfor %}
  </article>
{% endblock %}
§02 What we
actually build

Five disciplines.
One codebase per client.

S/01

Bespoke WordPress design

Fully custom themes with a proprietary flexible-content engine. Clean content forms, no builder to learn, and every section purpose-built for how you sell, explain, or publish.

Custom ACF Custom Fields REST API Migration
S/02

Technical SEO

Core Web Vitals, schema, sitemaps, internal link topology — engineered into the build, not bolted on later with a plugin.

Schema.org Lighthouse 95+ Log audit
S/03

Answer Engine Optimization

Content engineered for AI search — ChatGPT, Perplexity, Google AI Overviews. Structured data, schema markup, and answer-ready copy built into every page.

Structured data Schema.org AI-ready copy
S/04

Brand systems

Typography, colour, tone, motion — documented as a system so anything you build ten years from now still looks like you.

Wordmark Type stack Voice
S/05

Ecommerce websites

WooCommerce-powered stores built on the same custom theme foundation. No Shopify lock-in, no hosted platform fees. Your store, your data, your stack.

WooCommerce Custom checkout Inventory & orders
§03 The Boostway
Process

From DB schema
to finished UI.

01

Schema first

We start at the database. Content types, taxonomies, ACF field groups, relationships — modelled before a single pixel is drawn.

Discovery Content Audit ERD

02

Type & tokens

A bw-* token system gets defined: spacing scale, type ramp, color semantics. Every component you'll see later is a composition of these primitives.

Design Tokens Type Scale Grid

03

Templates in Twig

Designs translate into Twig templates and modular blocks. We build the editor experience and the front-end view in lockstep.

Twig Blocks ACF

04

Tune to 96+

We profile every page. Queries get budgets. Assets get pipelines. Caches get warmed. Lighthouse becomes a contract, not a hope.

Profiling Caching Vitals

05

Hand over

Documented codebase. Recorded editor walk-throughs. Migration scripts. Repo + staging + production. You leave with everything.

Docs Training Repo

06

Steward forever

Optional retainer. Quarterly perf reports, security patching, evolving the content model as your business changes.

Retainer Monitoring
Wk 01–02 · Schema
Wk 03–04 · Tokens & Design
Wk 05–08 · Templates
Wk 09 · Ship ↗
§04 — Proof of build quality

Systems that look custom
because they are.

Company platform

A conversion site without the template smell.

Custom service architecture, reusable proof sections, CRM-ready forms, and editorial control without a builder UI.
Public sector

A clearer path through complex information.

Accessible templates, structured resources, plain navigation, and publishing guardrails for multi-team ownership.
Commerce system

WooCommerce with the brand still in charge.

Custom checkout flows, product content models, inventory assumptions, and performance-conscious templates.
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Studio

Boostway Inc.

483 Bathurst St, Suite 4

Toronto, ON M5T 2S9

Direct

hello@boostway.ca +1 (416) 555-0199

Network

GitHub ↗ Read.cv ↗ Are.na ↗

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